by: Thotloetso Maselwanyana
Chicken Licken’s menu

With the goal of establishing the largest, homegrown fried chicken franchise in South Africa, Chicken Licken is fast catching up to its competitors, and having fun all the way. (franchisezone, 2012)

To say that Chicken Licken served an untapped market is an understatement. In 1975, while still trading as the Dairy Den, Sombonos contravened apartheid legislation and started serving black people in their cars. “When they saw they could get equal service at our restaurant, business boomed.” (franchisezone, 2012)

Ten years ago, the annual marketing budget was R12 million. This year it has grown to a massive R64 million. Up to 95% of this spend is allocated to television. “TV is more effective. I was told that if you want to change perceptions of a brand, the best medium is TV.” Sombonos says that people are more impressed by TV and that it makes an organisation appear bigger than it may actually be – but it costs money, he adds. (franchisezone, 2012)

The Chicken Licken brand speaks for itself. Since the first Chicken Licken opened its doors in Ridgeway in 1981, they set the highest standards of quality and have successfully maintained it with the opening of every outlet since then. Due to its success rate, they have proven that this franchise can be successful in any province or area.(franchisezone, 2012)

(chicken licken, 2015)

(chicken licken, 2015)

Chicken licken has a wide variety of chicken sold across the country, from spicy to sweet and tender pieces that are enjoyed by many Africans. Chicken licken strives to sell their consumers the best tasting fried chicken at an affordable price. Chicken licken developed their own spicy source to sell to their consumers.

 

 bibliography

franchisezone, (2012). franchise zone. [online] www.franchisezone.co.za. Available at: http://www.franchisezone.co.za/article/chicken-licken-just-winging-it/ [Accessed 15 Oct. 2015].

chicken licken, (2015). menu. [image] Available at: http://www.chickenlicken.co.za/content/index.php/pages/menu_sa [Accessed 15 Oct. 2015].

chicken licken, (2015). specials. [image] Available at: http://www.chickenlicken.co.za/content/index.php/ [Accessed 15 Oct. 2015].